Unless you've been living under a rock, you're familiar with the importance of branding.
Netflix. Starbucks. Bitcoin.
When you read that list, you know what businesses I'm talking about. You know what each of these companies does, who they attract, and why. They are single words that speak volumes.
We live in an age where brands are ever-present, ubiquitous.
But here's what you may not have considered: You are a brand too.
In classic corporate-speak, your brand is "your...