Promina Advisors Blog

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The Secret to Creating the Brand Called You

The Secret to Creating the Brand Known as "You."

Unless you've been living under a rock, you're familiar with the importance of branding.

Amazon. Google. Starbucks. Peloton.

When you read that list, you know what businesses I'm talking about. You know what each of these companies does, who they attract, and why. They are single words that speak volumes. 

We live in an age where brands are ever-present, ubiquitous. 

But here's what you may not have considered: You are a brand too.

In...

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The Role Of The Employee

You might think it’s enough to go to work, do your job, and then go home. But if you want to be successful, to grow within your industry, and climb the corporate ladder, you need to rethink your role as an employee. Employees are not mere cogs in the corporate machine, but rather a integral part of shaping both the culture of an organization, as well as the goods and services it provides. As you begin to navigate your first professional position, here are a few articles to help you...

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